Journal
Straight answers to the questions that come up in every first conversation. What things cost, how long they take, and what is actually worth paying for.
Every piece uses real numbers from real projects in the index rather than industry averages, and each one is published because somebody asked, not to fill a schedule.
Should a restaurant put its menu on the site or link a PDF
Eighty percent of visitors come to a restaurant site for the menu, and a PDF hands it to them at two fifths of readable size.
18 August 2026
What a booking system actually costs a small business
Platform fees add up quietly. Here is the arithmetic on owning the booking flow instead of renting it.
5 August 2026
Why hiding your prices costs you work
Two thirds of people abandon a page when they suspect hidden costs. In the trades, the number on the page is the filter.
29 July 2026
How long a website actually takes to build
Six to eight weeks is the honest answer for most projects. Here is where the time goes, and what makes it longer.
22 July 2026